The Girl Scouts Research Institute found only 12% of girls feel confident making personal financial decisions. We believe every girl should feel financially empowered. 

Oliver Wyman Global Management Consulting Experts research shows there is only 20% female representation on financial services boards and 16% representation on executive committees. At the current rate of growth, 30% inclusion will not be reached until 2048.


A report from UBS found that 56% of married women leave investment and long-term financial planning decisions to their husbands, and 85% of women who defer to their husbands believe their spouses know more about financial. It's not just older generations. Millennial women are more likely to leave investment decisions to their husbands than any other age group, based on the report, which included surveys with nearly 1,700 married couples, including heterosexual and same-sex couples.

Research shows that investing in women is one of the most effective ways to impact society for the better.